Whiskeyindex - Famous Grouse, The

Famous Grouse, The

Scotland Midlands Perth

Distillery: Matthew Gloag & Sons Ltd. Perth, Scotland.

Founded: Established somewhere around 1800

Owner: Matthew Gloag & Sons Ltd. Perth, Scotland.

Producer: Matthew Gloag & Sons Ltd. Perth, Scotland.

More Info:
The biggest selling whisky within Scotland.
The defenite article and the Victorian flourish is usually dispensed with by devotees who prefer simply to ordre 'Grouse'
It was for a time a 'cult' blend in Scotland.

From Happyhours.com newsletter :
Famous Grouse Gold Reserve Gets New Look
New York, NY -- Scotland's #1 selling Scotch has refashionedits Gold Reserve 12 Year-Old in new feathers. The elegant design of thenew bottle, label, and gift box reinforce the brand's super-premiumimage and emphasizes its place in The Famous Grouse family, while theexceptional spirit within remains unchanged.

The new bottle is gently curved, reminiscent of 19th century Scotchwhisky bottles, with the year '1800' embossed on the shoulder tosymbolize The Famous Grouse's two centuries of heritage and excellence. The new high-gloss label depicts the brand's signature bird, allowingfor quick brand recognition, while gold foil print underscores thebrand's upscale positioning. The bottle comes in a sophisticated giftcarton with embossed gold foil lettering.

"The new packaging establishes a consistent look for The FamousGrouse family, allowing consumers to easily recognize the brand,"Assistant Brand Manager Cécile Mirman tells HappyHours.com. "Withdouble digit growth of the core Famous Grouse brand in the past fewyears, our goal is to increase awareness amongst our loyal consumerbase, letting them know that Gold Reserve is the super-premium selectionin the family. With its high quality single malt content, Gold Reserveis a very smooth and well-balanced Scotch which even surprises singlemalt aficionados."

The Famous Grouse is handcrafted from a blend of Scotland's mostdistinctive malts - including The Macallan and Highland Park - from thecountry's greatest single malt producing areas. Gold Reserve is agedfor a minimum of twelve years in hand-selected oak casks to a superblysilky, rich blend. For more information visit their website at:
www.famousgrouse.com/

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